Information Research and Communications
Since its founding in 1996, KRC has stood by the philosophy that meaningful actionable data is the driver of successful and impactful development programs. The Information, Research and Communication (IRC) Unit executes the institution’s research mandate and makes evidence-based information available to support advocacy, influence policy change, learning and program improvement. The IRC Unit disseminates information through different media, including KRC FM radio, mobile cinema, insightful stories, comics, illustrated print, online platforms, public dialogues and social media.
How we communicate research
Radio
Over 85% of Ugandans listen to the radio every day, making radio the most effective medium of communication in Uganda. In 2014, KRC established KRC FM, the farmer’s voice as a uniquely farmer-oriented radio station, relaying evidence-based information to farming households and citizens. KRC 102 FM programming style is based on tested principles of radio instruction and effective learning, deliver specific, actionable, knowledge, skills and information to farmers that, when implemented, achieve high levels of impact. Incorporating principles of effective learning into conventional radio production and presentation, KRC 102 FM programming includes all significant steps taken and necessary for someone to adopt clearly focused, high-priority practices that are seasonally appropriate and easily implementable at household level.
Mobile Cinema
Mobile cinema embodies some of most key features of effective communication of voice, motion picture, text, illustration and education entertainment. It can be done physically through cinema show or online through video relay tools like YouTube. KRC uses mobile cinema to bring information to rural communities that have limited connectivity and access to digital television. Mobile cinema is a versatile communication tool and KRC has used it in farm extension work and communicating the complex subject of climate change to low literate rural populations. Read more about how KRC uses mobile cinema.
Comics and illustrations
Comics and illustrations have the potential to make complex subjects more accessible and engaging for a wider audience. We use illustrated posters and comical yet educative stories to enable our audiences to engage in different aspects of our programs. The Tinfayo Story for example, is one of our foremost civic education tools endeared to the ordinary citizen and the leaders; told to awaken the masses towards their civic duty.
Public Dialogues
Public dialogues create platforms for citizen participation in their governance and also provide space for political and social accountability. KRC employs myriad forms of public dialogues, including face-the-citizens campaigns, community barazas, breakfast meetings, public debated, town-hall meetings and community conversations.
Communicating Climate climate change through Art
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