Highlights of the KRC FM Radio Listenership Survey

Radio remains a significant information and communication tool especially in the rural areas. In 2013, KRC with major funding from Broederlijk Delen founded KRC 102 FM Radio as part of its broader communication strategy.  KRC FM’s major objective was to communicate evidence-based information to the farming community, thus deriving its brand name, the “Farmers’ Voice”. Since its establishment, a number of programs have been aired but there has not been any study conducted to establish its listenership.