Building a knowledge driven economy from the grass roots required KRC to invest in communication infrastructure that resonates to the communication needs of majority farming households. Since the 1996, KRC pursued a protracted communication campaign geared towards stimulating citizen agency on good governance, food security and poverty alleviation in all its facets. In 2013, KRC conducted a study on farming households in six Districts of the Rwenzori and found out that 84.6 percent of the farming households owned a radio handset, while 95 percent revealed that they had access to radio information regardless of whether they owned a radio or not. This appreciation of a radio as a vital tool for Development and KRC accumulated experience in radio communication led to the establishment of the KRC 102 FM, endeared to many as the“Farmers’ Voice” (Radio y’Omulimi n’Omulisa). Insert link to live feed.
Information, Research and Communication
This unit has a core mandate of research design, development and analysis of quantitative and qualitative data. This unit supports FAGRIB, CPU and GPA to generate appropriate and reliable evidence based information for reflection, learning and programming. IRC-Unit repackages information and disseminates it at different levels through radio (KRC FM), mobile cinema, Tinfayo stories, posters and citizens open platforms.